London, 4 September 2024 – HEYTEA, the fast-growing “New Asian Tea” brand, is making waves in the UK with its exciting new collaboration with the Royal Ballet and Opera. For the first time, the two iconic names are joining forces to create a unique cultural experience, setting up a HEYTEA pop-up inside the Royal Opera House in Covent Garden. From 4 to 22 September, this limited-time pop-up will offer theatre-goers and tea lovers the chance to sip on HEYTEA’s bestselling drinks, including the wildly popular “Cheese Grape Boom” and “Supreme Brown Sugar Bobo Milk Tea”.
But that’s not all. HEYTEA has crafted a one-of-a-kind tea blend inspired by the return of ZooNation’s The Mad Hatter’s Tea Party to the Royal Ballet and Opera stage. This exclusive drink combines Chocolate Cheese Foam, Red Blossom Milk Tea, and Brown Sugar Boba – a layered experience for the senses, much like the performances on stage.
With no ticket required to visit the pop-up, it’s a great opportunity to explore HEYTEA’s innovative offerings and even pick up limited-edition merchandise.
This collaboration symbolizes a meeting of modern innovation and classic heritage. The Royal Ballet and Opera’s Commercial Director, Jane Storie, shared her excitement: “We’re thrilled to bring this first-of-its-kind partnership to our audiences. HEYTEA’s vibrant energy adds a fresh twist to the Royal Opera House experience.”
Yujia Gu, Vice President of Global Strategy and Business Development for HEYTEA, echoed the sentiment: “This pop-up is a fantastic opportunity for us to introduce our premium Asian tea drinks to a wider audience. We believe this collaboration will bring immense joy to customers.”
HEYTEA, originally founded in China in 2012, has quickly become a leader in the global tea market, known for its unique creations like Cheese Tea. With over 4,100 stores worldwide, the brand has become a favorite among Gen Z for its fresh, high-quality ingredients and innovative flavors.
This partnership is just one of the many ways HEYTEA is expanding its reach in the UK, with three new stores set to open by the end of 2024. The pop-up at the Royal Ballet and Opera is open from 4 to 22 September, from 12:00 to 22:00 daily, offering a chance to indulge in delicious tea while enjoying a world-class cultural setting.
About HEYTEA
Driven by the mission and vision of “Drive Quality, Spark Joy,” HEYTEA created a “New Asian Tea” sensation. It revolutionized the entire tea beverage industry with their commitment to using only REAL ingredients, eliminating the use of artificial creamer, plant-based powder, artificial flavours, and colorants. HEYTEA is the originator of Cheese Tea, an innovative fusion of creamy cheese foam with fresh tea, captivating drinkers globally. Its New Asian Tea aims to refresh the traditional tea culture and provide innovative, high-quality tea experiences to a global audience. In 2018, HEYTEA expanded its reach internationally, beginning its global expansion.