National Spritz Day, celebrated on the 1st August, is the perfect opportunity to enjoy one of the iconic Aperol or Campari Spritzes while embracing their classic Italian heritage. Dating back to the early 1900s, both Aperol and Campari have a long history in the Italian social fabric of enjoying a Spritz during Aperitivo hour. Today, these classic Italian traditions are a firm part of UK culture and have paved the way for the British Spritz Season to thrive.
Searches for Aperitivo have surged by 113% between June and July this year, alongside a 60% increase in searches for Aperol Spritz in the past month. This clear trend indicates the growing popularity of the iconic, bittersweet orange cocktail ahead of National Spritz Day.
Aperol Spritz
Aperol, founded by the Barbieri brothers in 1919, became a mainstay cocktail in Venice in the 1950s and has continued to soar in popularity, making its way to the UK in 2015. Created with the desire to bring people together over special moments, the Aperol Spritz is best enjoyed with loved ones, typically gathered for an Aperitivo.
It’s no wonder that “it girls” have all been seen sampling the iconic aperitif drink while enjoying the summer. From Charli XCX dancing on stage with a spritz in hand to Dua Lipa drinking a cheeky Aperol with her boyfriend at Glasto, the Aperol Spritz is a summer staple.
Campari Spritz
Dating back to the 1860s in Milan, Campari has become the iconic Italian red spirit, offering a unique bitter taste and stand-out color. Following the commonly known 3-2-1 recipe, the Campari Spritz combines three parts Prosecco, two parts Campari, and one part soda water over a glass full of ice, topped with an orange slice for garnish.
The result is a sophisticated and refreshing sparkling serve, with fruity and herbaceous notes perfect for sharing alongside Aperitivo foods with friends. Recently, Kola Bokinni and Corinna Brown were spotted enjoying a Campari Spritz at the brand’s latest cinema event.
As we celebrate National Spritz Day this Thursday, 1st August 2024, these recipes and the rich history of Aperol and Campari Spritzes offer a perfect way to enjoy a sunny Aperitivo hour. Whether you’re an Aperol aficionado or a Campari connoisseur, there’s a Spritz to suit every taste. Enjoy responsibly and raise a glass to this delightful Italian tradition that has become a beloved part of the British summer experience.
Whether you’re an Aperol or a Campari lover, visit your local supermarket or shop on Amazon to make sure you’re stocked up ahead of National Spritz Day.