This Thursday they will launch their third core beer at the Taste of London Festival. Called Steam, it is a red rye lager hopped with Chinook and Mosaic that packs a proper flavour punch of citrus and tropical fruit with robust malt and spicy bitter rye notes.
At 2.7% ABV it’s still low in alcohol compared to most beers (the average strength is around 4.2%), but it will be their strongest one yet. “It’s about as high as we’ll go in terms of strength,” says Felix. “But it tastes like a 6% beer.” He sounds excited when he tells me this, and rightly so.
They are already making waves in a drinks trade that is seeing increasing demand for low-ABV options across all drinks categories. “Demand is high and our distribution is solid all over London. We’re also shipping to Newcastle and Edinburgh. We want to be in all the cities,” says Felix. And it’ll happen too: the company has recently secured a distribution deal with Majestic Wines to take their beers to market across the UK.