Covid-19’s Impact on Wine Retail

11 Oct, 2021

We explore how the face of wine sales has changed in the last year

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COVID-19 is the most unpredictable and sudden disaster hitting the world in 2020 and 2021. Lockdowns and social distancing restrictions have impacted all kinds of businesses. So how has it affected the wine trade?

Data from winery sales platforms showed that e-commerce has grown extensively during the Covid-19 pandemic. That’s easy to explain as all wineries paused their cellar door sales in an effort to prevent the spread of the virus. Both consumers and wine producers had little choice but to focus on online sales.

To visualise just how Covid-19 changed the face of wine sales take a look below. Research provided by



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